25+ years of Strategy Execution Management experience in your pocket

Upgrade your strategy execution management with this easy-to-follow guide.
Fill out the form to get the SEM Guide in your inbox now.

What is Strategy Execution Management (SEM)?

SEM isn’t only about optimizing strategy implementation! It’s a new industry standard that transforms the way strategy is planned, executed, and followed up on. The Four Cornerstones of modern strategy execution management are:
Focus and Clarity
  • Insight of diagnosis
  • Clear objectives and priorities
  • Clear line of sight
Speed and Agility
  • Clear roadmap
  • Real-time data
  • Drive strategic decisions
Alignment and Communication
  • Clear accountability
  • Empowerment and follow-up
  • People and culture
Focus and Clarity
  • Clear execution
  • Transparency
  • Efficient review 

What to expect from the Guide?

The SEM Guide is a complete walk-through of all the steps to be taken from considering a new strategy to its implementation in the organization and the practical execution until it is successfully accomplished. The content is both solidly theoretically grounded as well as tested in the real world, and it is presented here in an easy-to-read and well-structured form that makes it easy to use as a checklist for executing your own strategy.

What is Strategy Execution Management

The SEM Guide explains the infrastructure of a successful implementation in this digital age, one component at a time.

How to approach Strategy Execution Management

The SEM Guide reviews the latest principles for successful strategy implementation point by point, and in a clear and easy-to-understand structure.

How to design an implementation process

The SEM guide gives you a detailed process description with all the elements that need to be in place so that the strategy can be implemented with a digital infrastructure.

How to ensure oversight, follow-up & commitment

The SEM Guide shows you how to establish strategic governance and accountability so your company’s strategy is as transparent and measurable as its financials.

How can you engage your team in the process

The SEM Guide explains how you can give your team members a sense of ownership over their role in accomplishing the strategy.

Do you really take your strategy seriously?

Hand on heart, do you really take the management and execution of your strategy as seriously as your financial management? If the answer is no... The SEM Guide will help you rethink the way you have implemented strategies in the past. Your future efforts will have a much higher success rate.

What industry leaders are saying about the guide

“Over the past 15 years, in my work at international cross-border pharmaceutical companies, I have learned that one of my most important tools is strong Strategy Execution Management. This guide provides a good insight into how to do it and a solid suggestion on how to power the process."

Anders Fogstrup


Mundipharma Germany GmbH

“This guide shows us how to create a connection between strategy and implementation using a simple and effective tool for following up strategic initiatives, goals and measurement points. In addition, the authors draw on their vast knowledge and experience, with which they guide and help establish and lead an action-oriented culture in companies."

Guðrún Erla Jónsdóttir

Chief Strategic Officer

Reykjavik Energy

“Jonsson and Videriksen's guide to managing and executing strategy is valuable and important knowledge for any top manager. It reviews point by point the very central and crucial principles in a way that is easy to relate to. It is a must-read for anyone who wants to adapt to a new business situation and ensure an organization that thrives."

Omar Valdimarsson


COOP Island

The Authors

Flemming Videriksen
Chief Executive Officer & Co-founder
Bjarni Snæbjörn Jónsson
Chief Strategy Officer & Co-founder

For more than 25 years, Flemming Videriksen and Bjarni Snæbjörn Jónsson have worked with international organizations in strategic development and implementation. They have also written many excellent works on organizational leadership. With this professional weight behind them, they spent almost ten years mapping how to create the optimal infrastructure for successful execution of strategies. They did so in recognition of the fact that methods and tools in the field had basically not changed since the 1950s, while technology had revolutionized all other management disciplines.

They dreamed of designing a digital infrastructure that could help management with strategic governance by supporting all the complex processes and resource aspects associated with it. Together with some of the most skilled programming and UX specialists, they embarked on the development of DecideAct—a cloud platform that now sets a new standard in Strategy Execution Management.

In the summer of 2020, Flemming Videriksen and Bjarni Snæbjörn Jónsson set out to write an easy-to-read guide to modern strategic leadership. In ‘Strategy Execution Management in a Nutshell’, the authors generously share their knowledge of successful strategy execution. After reading it, you’ll know everything you need to get started with Strategy Execution Management in the digital age.

Upgrade your knowledge of strategy execution and governance – download the Guide now!